All of you have probably heard about Product of the Year.
For those that haven't Product of the Year is the UK’s largest
independent survey into product innovation with more than 11,500 consumers
voting in a survey conducted by TNS. Winning manufacturers can take heart that
86% of consumers say the endorsement of the Product
of the Year logo makes them more likely to buy the product, and as many as
64% of consumers recognise the logo.
Research from Kantar Worldpanel shows the 14 winners from Product of the Year
2010 achieved an average of £9.2m in sales in the 12-month time period, against
an average new product of £1m after one year of being launched.
The initiative has been running in the UK for 12
years with the success of the scheme being launched globally in countries,
including the USA, Canada, India, Brazil, South Africa, New Zealand and
Australia. Winning manufacturers span global brand names, including Procter and
Gamble, Reckitt Benckiser, Unilever,
Tesco, PepsiCo, Nestlé, Kimberley Clark and Mars, all previous winners.
Product
of the Year at a glance:
- Established 29 years ago in France
- Currently in
over 40 countries around the world and growing
- Is an award for
FMCG innovation including product function, design and packaging
- Average
winners; sales increase 10 – 15% year-on-year
- Average new
product sales equal £1m; average winners’ sales equal £7m
- 90% of winners
enter again the following year
Below are the winners
Cereal: Weetabix Protein Crunch (Weetabix Ltd)
Confectionary: AERO Mousse (Nestlé UK & Ireland Ltd)
Convenience Food: Birds Eye Stir Your Senses (Birds Eye)
Dairy: The Laughing Cow Light with Cheddar (Bel UK)
Dessert: Müller Pud Corner (Müller Dairy)
Gluten Free: Goodfella’s Gluten Free Pizza (Green Isle Foods)
Granola: Jordans Lighter Granola (Jordans, Dorset & Ryvita)
Green Tea: Tetley Super Green Tea (Tata Global Beverages)
Healthy Breakfast: Fruitus Breakfast Bars (Halo Foods Ltd)
Healthy Drink: Little Miracles Rooibos Tea & Elderberry (Little Miracles Drinks)
Healthy Food: Slim Pasta, Noodles & Rice (NAH Foods Ltd)
Healthy Yoghurt: Activia Fruit Fusion Blueberry & Acai (Danone Ltd)
Kids Confectionary: Bebeto Fruit Strings 7 Day Pack (Kervan Gida)
Kids Dairy: Petits Filous Pouches (Yoplait)
Pasta Ready Meal: Dolmio Pasta & Sauce Kits (Mars Foods UK)
Sauce & Seasoning: Sharwood’s Stir Fry Melts (Premier Foods)
Savoury Snack: Ritz Crisp & Thin (Mondelez International)
Yoghurt: Arla skyr (Arla Foods)
Bladder Weakness: Always Discreet for Sensitive Bladder (Procter & Gamble)
Cleanser: Nivea Daily Essentials Sensitive Caring Micellar Water (Beiersdorf UK
Ltd)
Cough, Cold & Allergy: Bronchostop Cough Syrup & Pastilles
(Omega Pharma Ltd)
General Healthcare: Nexium Control (Pfizer)
Hair Care: Garnier Honey Treasures Strength Restorer Range (Garnier)
Oral Care: LISTERINE® Advanced White (Johnson & Johnson Ltd)
Skin Care: Dove Body Wash (Unilever)
Tampon: Tampax Compak Pearl (Procter & Gamble)
Toiletries: Gillette Fushion ProGlide Sensitive 2 in 1 Shave Gel (Procter &
Gamble)
Toothpaste: Oral-B 3D White Luxe Perfection Toothpaste (Procter & Gamble)
Vitamin: Seven Seas Perfect 7 Range (Merck)
Weight Loss & Slimming Aid: Bootea Shake (Bootea)
Wet Shave Razor: Gillette ProGlide Razor with Flexball Technology (Procter & Gamble)
Women’s Hair Removal: Gillette Venus Snap Razor (Procter & Gamble)
Air Freshener: Ambi Pur 3volution Plug-In Starter Kit (Procter & Gamble)
Baby Wipe: Asda Little Angels Extra Protection Kits (Asda Stores Limited)
Cat Food: Whiskas Pouches (Mars Petcare UK)
DIY: Loctite 60 Seconds (Henkel Ltd)
Dog Care: Pedigree DentaFlex (Mars Petcare UK)
Household Cleaning: Cif Power & Shine Bathroom (Unilever)
Household Paper: Andrex® Gentle Clean (Kimberly-Clark)
Laundry Care: Comfort Intense Fabric Conditioner (Unilever)
Nappy: Pampers Premium Protection Active Fit Nappies (Procter & Gamble)
Technology & Accessories: Energizer® EcoAdvanced™
Alkaline Battery (Energizer Group
Ltd)
What are you favorite brands from product of the year?
